Miami-Based Entrepreneur,
Speaker, Model, Author & Content Creator
where soul meets style,
and midlife becomes magnetic

My Background

I inspire, create, and lead for women ready to thrive in their second act.

Whether I’m on stage, in front of the camera, or behind a coaching call — my mission is to uplift women over 50 to live boldly, beautifully, and unapologetically. I work with lifestyle, wellness, and travel brands to bring stories to life that celebrate elegance, purpose, and pro-aging power.

I’ve been teaching, coaching, and building soulful businesses for over 30 years. Most recently, I partnered with the Miami-Dade County Mayor’s Office to launch the “Thrive 305” pilot program — providing enrichment and wellness programming for over 70,000 residents.

I've collaborated with brands like:
Royal Caribbean, Peepers, Humana, Audible, Athena, Mark + Graham, Floor & Decor, and Ogee — infusing campaigns with authenticity, warmth, and everyday luxury.

Credentials & Notables:
• Consultant & Instructor, Wake Tech Community College (1998–2000)
• ACE Certified Personal Trainer + Pilates Instructor (1994–2006)
• Founder, FemCity (2009–Present)
• Consultant + Talent for Hire (1998–Present)

As seen in:
Forbes, BBC, Entrepreneur, Cosmopolitan, Glamour, MSNBC, Good Morning America, Marie Claire, Success, Good Men Project, Food52, Architectural Digest.

A woman with short grey hair, smiling, wearing a black floral embroidered dress, standing indoors near a white textured wall and a pink wall with a painting of flamingos, next to a rattan cabinet and a potted bamboo plant.

Let’s Work Together

Whether you're a brand looking to authentically connect with midlife women, or an individual ready to reinvent your life with soul and strategy — I’m here to guide, create, and walk alongside you.


Partner with Me
Book a private 1:1 session

Let’s create something timeless, powerful, and aligned with the life you’re meant to lead.

FAQ’S

Q1. Who is Violette de Ayala?
I am the Founder of FemCity, a business coach for women entrepreneurs, and a lifestyle creator inspiring women over 50 to embrace midlife with confidence, wellness, and style.

Q2. What topics do you create influencer content around?
I create authentic content for women in midlife, including silver hair confidence, menopause wellness, pro-aging beauty, and lifestyle.

Q3. Do you work with brands?
Yes! I collaborate with brands that align with empowering women, midlife beauty and wellness, menopause campaigns, fashion, and lifestyle.

Q4. What business coaching do you offer?
I specialize in helping women launch and scale businesses, particularly in membership models, wellness, and coaching industries. My coaching blends strategy with soulful alignment.

Q5. Who do you coach?
I work with women who are ready to start or grow their business, often in wellness, spiritual, lifestyle, or membership-based industries.

Q6. How can I book you for influencer work or coaching?
You can connect through my contact page or email me directly.