Cuban-American Entrepreneur | Midlife Mentor | Wellness + Lifestyle Influencer | Founder of FemCity®

Violette de Ayala is a Cuban-American serial entrepreneur, midlife mentor, and the founder of FemCity®, a global platform dedicated to empowering women through connection, education, and soul-aligned growth. As a content creator, speaker, and coach, Violette inspires women over 50 to step into their most radiant, purposeful, and powerful chapter yet.

She is a passionate advocate for pro-aging, holistic wellness, and living with intention — helping women navigate midlife transitions such as menopause, empty nesting, personal reinvention, and body confidence with grace and style. Through her personal brand, Violette creates content around silver hair beauty, HRT journeys, mindset work, fitness, soulful routines, and everyday luxury — sparking meaningful conversations for women who are redefining what it means to age.

An International Best-Selling Author and highly sought-after speaker, Violette has keynoted for global brands such as Accenture, Luxury Brand Partners, and the SBA Regional Women’s Conference, and has led panels for transformative events like the Global Women Empower Summit and NationSwell’s “The Great American Lie.”

Her work has been featured in Forbes, Entrepreneur, Success, Cosmopolitan, Glamour, Fast Company, CNBC, Marie Claire, and ABC’s Good Morning America, among many others. As a model and influencer, she’s been selected for brand campaigns with Royal Caribbean, Humana, Audible, Peepers, bareMinerals, and more — showcasing beauty, confidence, and vitality through the lens of women over 50.

With more than 20 years of experience as a business strategist, Violette has coached hundreds of entrepreneurs and consulted with municipalities and corporations to design programs that foster leadership, empowerment, and sustainable success. Notably, she partnered with Miami-Dade County’s Thrive 305 Initiative, impacting over 70,000 residents through inclusive programming. She’s also served as an advisor to two City of Miami mayoral administrations on civic wellness, environmental policy, and bicycle initiatives.

Through her leadership, FemCity® has expanded to over 50 locations across the U.S., Canada, and the Islands, with collaborative partnerships including Google, Saks Fifth Avenue, Neiman Marcus, Macy’s, and Donald Pliner. The FemCity movement has been spotlighted by Vogue, AP, Mashable, and Fast Company.

Outside of business, Violette is deeply committed to philanthropy and community. She serves as a Board Member and Chair of Community Outreach for the Miami Rowing Club, facilitates entrepreneurship workshops for young women, and mentors through United Way and the Girl Scouts of South Florida.

Whether she’s creating content, coaching a midlife entrepreneur, or speaking on global stages, Violette’s mission remains clear:
To help women live purposefully, lead authentically, and thrive joyfully — no matter what season they’re in.