About Violette

Violette de Ayala is a Cuban American serial and social Entrepreneur, Founder of FemCity®, and an International Best-Selling Author. She's also a corporate program facilitator, and business coach/consultant.

Violette has been quoted in Success, Forbes, Entrepreneur, CNBC, Fast Company, Daily Mail UK, MSN as a business expert. She’s been quoted in Cosmopolitan, Glamour, BBC, Shondaland and in MarieClaire.

Violette has also been seen in featured campaigns in ABC News [Good Morning America], People, InStyle, Real Simple magazines in addition to bareMinerals "Women We Love" Series. She was selected by Isaac Mizrahi for the Malibu Collection campaign.

She served as part of The White House: Women Environmental Leaders Program and served as a Senior Consultant to the City of Miami Mayor's Office. She was a commissioned Keynote speaker for Accenture’s International Women's Month Event, the SBA Regional Women's Conference, Beconet and Luxury Brand Partners. She also volunteered as a Program Facilitator and Mentor for the United Way and Girl Scouts of South Florida. Violette was featured as Top 27 Entrepreneurs for Hire on Upwork 2019.

FemCity has been seen in Gilt, Vogue, Forbes, AP, Mashable and Fast Company and has over 50 locations in the US, Canada and the Islands. FemCity has formed partnerships with Google, Yelp, Saks Fifth Avenue, Macy's, Neiman Marcus, Donald Pliner.

FemCity also serves in creating programs for municipalities and corporations with DEI, Women, Business and Personal Development initiatives. FemCity created the prototype business programming for Miami Dade County Mayor's Office with their 305 Thrive Initiative created by Mayor Daniella Levine Cava to serve over 70,000 residents in 2023. FemCity is WOSB and WBENC certified. Violette is certified in DEIB from the University of Michigan.

Violette is a Member of NationSwell Council, Entrepreneur Leadership Network and a Contributor for Entrepreneur.com. She was a Moderator for the Global Women Empower 2020 Summit and NationSwell’s “The Great American Lie” Discussion. Violette also was a Panelist in the SBA of South Florida Research + Development Panel 2021 and a former Key Note Speaker for the SBA Regional event.

Violette was also featured in Miami-Based Photographer's Femke Tewari for “Miami Women”, a coffee-table book honoring the beauty and diversity of Miami.

Philanthropically, Violette has also facilitated entrepreneurship workshops at Carrollton School of the Sacred Heart and Palmer Trinity. She is a Board Member for Miami Rowing Club and is the Chairperson for Community Outreach and the Co-Chair for the recruiting committee.

Images shot by Miami-Based Photographer Femke Tewari for “Miami Women”, a coffee-table book honoring the beauty and diversity of Miami.